Visual identity system created for the SS20 edition of Helsinki Fashion Week. Deliverables included large format designs for the event venues, the official posters, programme, brochure, passes, as well as the event’s online presence.

Starting from the 3-version core grid logo, a highly scalable grid system was developed to accommodate content across numerous different outputs and types of media.

Inspired by ecoLogicStudio’s algae bio-curtain hung outside the main venue of the event, a green neon colour (later adopted by many participants) was chosen to complement the event identity.

Additional to the digital outputs, a variation of the core grid graphic was produced and provided to each of the 20 participant fashion designers as part of the event’s social media deliveries.